Campaign Strategy

CEO Transition Story

Our executive team was ready to make a large leadership change transitioning from a founding member to a right-hand-man taking the reigns. We had about 4 days after a pre-brief to prepare the following materials and a distribution plan before the transition took effect and our clients were notified.

Website Post | LinkedIn Announcement | Internal Employee Guide | Supporting Strategy Doc

2026 Commercial Capabilities Showcase

The Commercial Capabilities Showcase is our largest and longest running annual event at SBCC. Hundreds of civilian businesses submit applications to try and solve national defense problems with cutting edge commercial technology. A one-day presentation series over zoom to a panel of judges has grown over five years to a two-day in-person conference with industry tables, keynote speeches, outdoor tech demonstrations, food trucks, and attendance of about 70-100 each day.

Campaigns are spread over a 5 month hype period leading to the event with quarterly check ins thereafter to publish new contract agreements or tech demonstrations of “winners” with our government client.

Website Listing | LinkedIn Announcement & Post Performance | Email Campaign Example | AMA Webinar Example | Post Event Wrap Up Content: Day 1 Post, Day 2 Post, Sponsor Thank You 1, Sponsor Thank You 2, Website Recap (2025), Event Video (2025) | Additional content scheduled but not yet released includes: ghost written articles from our client, Keynote speaker highlights and replay videos, personal anecdotes from SBCC Executive team cross posted, finalist highlights, and winner announcements pending approval from our client.